Stitch six tools
BaaS, analytics, CMS, live ops, DevOps and CDN, wired together by hand.
PULSE · AI-native backend for live games
The AI-native
infrastructure layer
for live-service
games and apps.
Replacing fragmented backend stacks with a single operational backbone. Analytics, live ops, CMS, CRM, infrastructure and an AI web shop — one connected system that acts in seconds, not days.
Or start free — $50 in credits for 45 days →Live in production · Built by the team behind 200+ games · Maglev Technologies
200+Games launched
70+ yrsIndustry experience
$2B+Earned revenue
12+ moLive in production
Built by operators who shipped games at
The problem
The future of gaming growth isn’t more tools.
Fragmented game and app backends are a hidden tax on growth. Modern platforms break as complexity scales — and your team ends up holding it all together.
Fragmented stack = 6+ tools that do not know each other
BaaSAnalyticsCMSLive OpsDevOpsCDN
Your team, holding it together
every seam integrated and operated by hand
Costs rise as visibility falls!
Cost up, control down
Spend rises while visibility into and control over the platform decrease.
Reactive decisions
Decision-making is reactive, not predictive — dashboards are always two days behind.
The solution
One AI-native operational backbone for games and apps.
PULSE replaces entire stacks, not individual tools — and plugs into the services you already use.
BackendBackend-as-a-Service
DeliveryHosting and CDN
AutomationAI-driven live ops
IntelligencePredictive intelligence
ContentContent management
AnalyticsRobust AI-assisted analytics
QueryPlain English to SQL
PULSE resultsUnified, simplified, real-time
✦ AI-first
AnalyticsCMSShopAIInfraDBCRM
The platform
One PULSE. Every system your live game runs on.
Everything you need to operate, monetize and grow your live game — connected by AI from the ground up.
01 / 07 · AI agents
Ask your game a question. Get an answer in seconds.
Powerful agents with full data access and awareness. Ask in plain English and RICO, our AI agent, writes the query, builds the dashboard and suggests the next move.
- Natural-language questions, answered from your own data
- Agents that build dashboards and configure live ops
- OpenCode coding harness and access to dozens of models
02 / 07 · Analytics
Real-time insight, not a ticket in the backlog.
Retention, revenue, funnels, attribution and lifecycle — with AI insights that explain what changed and why.
- Real-time analytics and insights
- Natural-language, no-code SQL queries
- Agentic support that turns real segments into action
03 / 07 · Live ops
Journeys, events and experiments on autopilot.
Design player journeys on a visual canvas — segments, A/B splits, waits and messages — then let AI-driven live ops run them.
- Visual journey builder with A/B splits
- Segments, flags, experiments and a live-ops calendar
- Channels and templates for every message
04 / 07 · CMS
The most flexible game CMS on the market.
Operate your live game with any code or stack. Model your content, edit entries and ship changes with version history.
- Integrated database and APIs for fast workflows
- Spin up offers, promotions and pricing changes in minutes
- Form designer, content types and full version history
05 / 07 · CRM
Every player, one profile.
Player profile, devices, support, wallet management, saved data, logs and session tracking — all in one place.
- Identity, sessions, entitlements and inventory
- Support tools: lock, suspend, ban, restore
- Timelines and audit logs for every player
06 / 07 · Web shop
Build a web shop in minutes. Personalize it with AI.
Web shops help publishers make more money, but they’re not simple to build. PULSE brings bespoke design, unlimited customizability, transparency and control.
- Create your web shop in minutes
- Drive monetization with AI-personalized offers
- Identify real segments and target them
07 / 07 · Infrastructure
Dedicated metal + cloud, built by AI in minutes.
DevOps usually needs an engineering team and weeks of set-up. PULSE AI builds your infrastructure in minutes, with hardened security, true transparency and visual, agentic control.
- Visual DevOps canvas with agentic control
- Monitoring, alerts, logs and metrics built in
- Hosting, scaling and CDN — handled
The D2C web shop
The only AI-native D2C web shop in the games industry.
Our D2C system gives you all the AI tools needed to make complex web shops, and connects them to your games for seamless purchase experiences. Patent-pending technology reduces web-shop risk.
Patent pending Merchant partner: Tebex
Eradicate churn
Purchase intent is broadcast to your backend, then routed to the right 1st- or 3rd-party store — without taking the player out of the game.
Zero to full code
A shop builder that non-technical teams love, with direct code and CLI access for advanced and technical users.
Market telemetry
Licensees contribute to an aggregated data store — the only direct D2C dataset in the market, feeding smarter offers for everyone.
Traction + proof
Production proven. Already live and operating.
PULSE isn’t a roadmap. It runs paying customers, our own studio and a partner’s commerce today — and enterprise and AAA interest confirms the demand.
12+ months
A paying customer has been live on PULSE for more than a year.
Dogfooded
Our first-party games run on the same platform we sell.
Deployed
Shipped with a strategic partner.
Evaluated
Evaluations by top-tier AAA publishers, and strong inbound from mid-tier studios.
Global supportTebex
Merchant partner supporting developer D2C.
ScaleGlobant
Scalable engineering resources behind the platform.
LATAM footprintLatin American developer network
Same timezone and better costs — studios scale to their needs, supported live for over a year.
Why now
Infrastructure convergence is here.
$260B+Worldwide gaming market — increasingly dependent on live service.
- Platforms are fragmented across mobile, PC, console and web.
- AI and personalization demands exceed existing infrastructure.
- Regulatory pressure on monetization and data requires sophistication.
- Budgets are shifting from tools to platforms.
Pillar 01
A fraction of the cost
Platform cost under 10% of competitors.
Pillar 02
Patent-pending tech
With additional IP planned.
Pillar 03
Vertical integration
Platform and studios under one roof.
Pillar 04
Battle-tested daily
Built-in internal customers run on it.
Pillar 05
Data insight advantage
Aggregated telemetry makes every model smarter.
How it works
It’s easy to power your games with PULSE.
Start leveraging AI to make faster decisions and grow your revenue — most teams are live with analytics in hours.
-
01
Connect
Integrate an existing game or build a new one with us. Our lightweight SDK connects to your codebase in minutes.
-
02
Go live with analytics
Works alongside your existing software. Get deep analytics and real segments based on data, not guesswork.
-
03
Run, monitor, scale
AI analyzes your live-ops setup, identifies gaps and auto-configures. Push updates and manage your economy from one place.
-
04
Monetize
Launch the PULSE web shop and CMS to cut time and cost and unlock new levels of monetization.
The team
Operator-led. Exit-proven.
Built by people who have scaled infrastructure and games before — hundreds of games and billions in revenue across every platform.
30+ years in the games industry.
Gary Wagner
CEO
Created the massively scalable AdColony technology — a $350M exit.
Ty Heath
CTO
Multiple exits, including a PE-backed acquisition.
Diane Heppting
CFO
Created and oversaw two multi-billion-dollar mobile game franchises.
Dave Mata
Head of Product
Founder of multiple creative projects. General Motors Fellow.
Mark Heppting
EVP Ops
Pricing
Simple pricing that scales with your team.
From your first prototype to millions of players. Start free, grow without surprises.
No-risk trial
Start building for free
Evaluate PULSE risk-free.
$50 free credits · 45 days
- 45-day evaluation
- 1 app dev sandbox
- Full platform access
Indie specialMost popular
Small studios with their first game
Full PULSE access at an indie-friendly price.
$99 /mo + overage
- Full platform access
- Usage-based — pay as you go
- Multiple AI model access
- Email support
Studio pilot
White-glove for production games
3-month guided program with dedicated engineering support.
$1,500 /mo + usage
- First 3 months — 20% discount after
- Full platform + premium support
- Dedicated onboarding engineer
- 20% off any plan after the pilot
Still have unanswered questions?
If you can’t find your answer, reach out — we reply within one business day.
Ask us a questioncontact@maglevtech.ioWhat is PULSE?
PULSE is an AI-native, modular platform for games that gives you the tools to make, manage and monetize them. Key systems include analytics, live ops, content management, CRM, visual DevOps and an AI web shop.
How does PULSE use AI?
With RICO, our AI agent, you have a constant companion: ask questions in plain English, get answers from your data in seconds, and let agents build dashboards, configure live ops and flag what needs attention.
Does PULSE replace my existing backend?
It can — PULSE replaces entire stacks (BaaS, analytics, CMS, live ops, DevOps and CDN). It also connects to what you already use, like Unity, Nakama, AWS, GCP, Stripe, Slack and Discord, so you can start with one module and grow.
How long does it take to get started?
Our lightweight SDK connects to your codebase in minutes, and analytics can be live in hours, working alongside your existing software.
Who is PULSE built for?
Game studios and publishers of all sizes — from indie developers to AAA studios managing millions of daily active users.
Can I try PULSE before I commit?
Yes. Start a free trial with $50 in credits for 45 days — full platform access in a sandbox, no obligation. Or book a demo and we’ll walk you through it live.
From the blog
Ideas for studios that run live games.
State-of-the-art infrastructure the industry will depend on.
PULSE is creating the operational backbone for the next generation of games and apps. See it on your own data.
contact@maglevtech.io · pulseforgames.com · Maglev Technologies, LLC