Next-gen Game Backend Platform
The future of gaming
isn't more
tools
It's one connected system.
AI-native live ops solution with integrated CMS + Analytics + Webshops — keeping developers in real time, behind firewalls and leveraging infrastructure, all from one dashboard.
One platform. Three products.
PULSE is the leading AI-native platform for game studios worldwide who want to operate live games smarter and faster than fragmented tools allow.
PULSE CMS
Everything needed to operate live games. Our CMS works with any code and services you already have.
Explore CMS →
PULSE ANALYTICS
Advanced analytics lets you react instantly. Natural Language Queries and real-time agentic support.
Explore BI →
PULSE SHOP
AI-enhanced web shop with full design customization and user personalization options.
Explore Shop →
The live ops stack is broken.
The Fragmentation Trap
Today’s live-ops tech stacks are a tangled web of
disjointed software and isolated third-party
services. The industry insists that scaling requires
adding to this pile—more tools, SDKs, and
dashboards. But reality is stark: every new plugin
just adds friction, silos data, and wastes thousands
of production hours trying to force systems to
communicate. The future of gaming growth isn’t more
tools.
The Shift to a Connected System
Humans aren't built to manually parse millions of
real-time telemetry events and instantly deploy
segmented offers. To scale, the paradigm must shift
to one connected system. Pulse by Maglev
Technologies unifies your analytics, webshop, and
CMS into a single, AI-driven operating system.
Imagine querying your database in plain English,
identifying at-risk VIP players, and deploying a
personalized webshop offer in minutes—all from one
platform.
Built by Developers, for Developers
We built Pulse because we lived this pain,
developing over 100 games and scaling a monetization
platform to over 1 billion users. Developers should
spend their time building incredible player
experiences, not wrestling with infrastructure. The
solution to broken backend infrastructure isn't
another dashboard—it's a smarter foundation. Stop
duct-taping your growth stack and let AI do the
heavy lifting.
It's easy to start powering
your games with
PULSE.
Plug in your existing game.
PULSE connects to your codebase with our lightweight SDK in minutes.
Let AI configure your dashboard.
Our AI analyzes your live ops setup, identifies gaps, and auto-configures everything.
Ship, monitor, and monetize.
Push updates, track analytics, and manage your economy — all from one place.
Built on decades of
game development expertise.
Cloud infrastructure expertise.
We know first-hand the complexities of backend game design across all platforms.
Customized solutions.
Our expert team focuses on your problems while leveraging PULSE for white-glove support.
All-in-one platform.
World-class analytics with content, player and economy management for games.
Empowering game teams on all platforms.
Let us help you with our decades of dev and live ops experience.
In need of additional development resources? Curious if you can reduce cloud infrastructure costs? We'd love to help.
"The best tools I've used for managing config and economy data."
Michal Tomcany
Senior Game Designer
"The best tools I've used for managing config and economy data."
Nacho Martin
CTO, OdaClick Studio
"Saved us on monthly costs and made our game development more efficient."
Ian Bentley
CEO
F.A.Q.
Read some of the most asked questions about PULSE. If you can't find your answer, reach out to us!
What is PULSE?
+PULSE is an AI-native, all-in-one backend platform for games combining live ops CMS, real-time analytics, and an integrated web shop into a single dashboard.
Who is PULSE built for?
+Game studios and publishers of all sizes — from indie developers to AAA studios managing millions of daily active users.
How does PULSE integrate with my existing stack?
+Our lightweight SDK connects in minutes. The modular architecture lets you integrate CMS, analytics, or shop independently — expanding as you grow.
What makes PULSE different from PlayFab?
+PULSE combines CMS, BI, and economy management in one platform with AI-native features. Built by veterans with decades of hit-game experience.
Do you offer managed services?
+Yes — our expert team can supplement your dev ops, reduce cloud costs, and provide white-glove support tailored to your game.