The live ops stack is broken.
The Fragmentation Trap
If you look under the hood of most live-ops games today, you won’t find a sleek, unified engine. You’ll find a tangled web. The modern game developer’s tech stack has devolved into a labyrinth of disjointed software, conflicting data streams, and isolated third-party services.
For years, the industry narrative has been that scaling requires adding to this pile. But the reality is stark: the future of gaming growth isn’t more tools. It isn’t more SDKs, more partners, more dashboards, or more guesswork. Every new plugin promises efficiency but delivers friction. Data is siloed. Insights lag behind player behavior. As a result, studios are bleeding resources, wasting thousands of hours of time using current methods of production just trying to get their systems to communicate.
The Shift to a Connected System
The human brain is incredible at game design, but it is not built to manually parse millions of real-time telemetry events, cross-reference them with complex monetization tables, and instantly deploy segmented offers. To break free from the fragmentation trap, the paradigm must shift. It’s one connected system. This is why we built Pulse.
Pulse by Maglev Technologies is the AI platform for game developers worldwide who want to scale faster and smarter than humans are capable of alone. By unifying your analytics, webshop, and CMS into a single, intelligent operating system, we can finally use AI to “connect the dots”.
Imagine querying your database in plain English, instantly identifying a high-value player segment at risk of churn, and deploying a personalized webshop offer to them in minutes—all from the same platform. That is the power of true integration.
Built by Developers, for Developers
We didn’t build Pulse in a vacuum. Pulse is made by an experienced team of game and platform developers. We know the pain of broken infrastructure because we lived it while building over 100 games across PC, console, mobile, and web platforms. We experienced the exact breaking points of legacy systems while scaling a monetization platform from pre-revenue to over 1 billion users. We realized that developers should be spending their time building incredible player experiences, not wrestling with infrastructure. Today’s gaming backend infrastructure is broken, but the solution isn’t another dashboard.