Revolutionizing Direct-to-Consumer Strategy for Gaming

Maglev Industries, a leader in direct-to-consumer (D2C) strategy post-Epic v. Apple and the developer of the PULSE platform, today announced a strategic partnership with Tebex, a premier webshop and monetization provider for the gaming industry. This collaboration will power the new Next-gen Web Smart Shop, designed to help game developers significantly increase profit and create a deeply personalized player experience by leveraging advanced segmentation and AI.

Addressing Industry Challenges with Smart Web Shops

The global game revenue landscape has softened, dropping over 9.8% from COVID-era levels. In response, a sophisticated D2C strategy is more critical than ever to lose less and make more. The integration of a web shop and supporting tools has already demonstrated a potential 35% profit increase for developers. The Maglev-Tebex partnership focuses on turning this potential into a standard offering.

“Our goal is to evolve the web shop from a simple purchase portal into a smart, dynamic extension of the in-game experience,” said Dave Mata of Maglev Industries. “By combining Tebex’s robust e-commerce infrastructure with Maglev’s cutting-edge segmentation and AI tools, we’re giving developers the power to implement a true Value Differential strategy, making higher-cost packages more palatable and driving loyalty.”

Key Capabilities of the Next-gen Web Smart Shop

The joint solution, incorporating Maglev’s core insights and PULSE technology, is built on four pillars of innovation:

1. Advanced, Agentic Player Segmentation 🎯

The system moves beyond basic grouping, utilizing Agentic Segmentation with AI Query Assistants to propose and create highly specific player segments. This allows for fine-grained control over web shop presentation, pricing, and exposure.

• Segmentation Parameters can be tailored to play style, spending behaviors, timing, and geographic region.
• AI-Driven Logic allows for fast pattern matching and proposes actions with a required step-by-step logic (no black box).
• Safety and Control are paramount, featuring one-click roll-back and forbidden prompt/keyword guardrails for dynamic shop generation.

2. Dynamic Offer Personalization 🛍️

Segmentation allows the shop to offer a more personalized experience to each player. The “smart shop” feature ensures players see bundles and items that are most relevant to their profile.

• Targeted Bundles are tailored to specific play styles or to better target event promotions.
• The system can manage multiple store instances, such as a “General Store” for the mass market and a “High Value Store” for segmented, high-spending players.

3. Seamless Ephemeral Web Shops 📲

The PULSE platform enables a modern D2C flow that maximizes convenience. When a user initiates a purchase in the app, the backend spawns a momentary, integrated web shop checkout.

• The user receives the checkout experience as a native or iframe element without leaving the in-app store.
• This approach ensures a smooth, low-friction purchase experience.

4. Integrated Loyalty and Profit Systems 📈

Beyond initial sales, the collaboration prioritizes long-term player value.

• Web Shop Loyalty Systems can provide a significant revenue push, potentially up to a 15% increase depending on native integration.
• The system is built to support key backend needs such as Experimentation Tooling, Real-Time Analytics, and full Loyalty Program implementation.

Maglev Industries emphasizes that while a web shop is crucial, a proper strategy requires more than just making one; it necessitates a comprehensive approach spanning marketing, product, and customer support. The new Tebex-powered solution provides this necessary strategic depth.

The Next-gen Web Smart Shop is available for immediate integration, helping live service game developers recapture revenue and build stronger, more loyal customer bases.