There’s a truth every developer learns eventually: analytics aren’t just “nice to have.” They’re the nervous system of your product. Without them, you’re flying blind. With them — the right kind of them — you’re making decisions with the same clarity you get when the sun hits your desk just right.

When we built PULSE by MagTech™, we knew the monitoring and live ops experience would only be as good as the database architecture under the hood. And we knew that the kind of live, at-scale environments our customers run demand something more than “just another SQL database” or “yet another analytics service in the cloud.”

So we built MagDB™ — a proprietary database layer that fuses the familiarity of SQL with the power of modern, distributed database engines. It’s a system designed to run at full tilt on modern NVMe hardware, with asynchronous multi-threaded concurrency baked deep into the architecture. The result? We can avoid messy horizontal sharding while still scaling to millions of concurrent events per second — all without making you rewrite your mental model of how databases work.

The Architecture: Familiar Meets Relentlessly Modern

MagDB™ isn’t a single monolithic database. It’s a composed architecture, blending the best traits of PostgreSQL, Redis/Valkey, and CockroachDB into a single, cohesive system that behaves like one engine from your perspective.

• Postgres handles the relational backbone — your game data, structured analytics, and transactional workloads, all with rock-solid reliability and ACID compliance.

• Redis/Valkey brings blazing in-memory performance for leaderboards, real-time state, and sub-millisecond lookups that keep gameplay snappy.

• CockroachDB underpins our distributed scaling and fault tolerance, making sure global deployments can take a hit without going down.

These are proven enterprise engines — transparent, powerful, and extendable. We didn’t reinvent them. We fused them. And we wrapped them in orchestration that lets them behave like parts of a single organism.

Separation Without Silos

One of the core design principles behind MagDB is the separation of game data, analytics data, and custom domain data — but without forcing them into isolated silos.

In traditional setups, you either jam everything into one DB and watch performance tank, or you split them across multiple systems and spend your life wiring together ETL pipelines. With MagDB™, each data type has its own optimized path — but cross-references remain native, not bolted on. That means analytics queries can join directly against live game state, without bringing the game to its knees.

AI/ML Built Into the Flow

The most powerful insights come from marrying your operational data with machine learning models — but for most teams, that’s a second, disconnected step. MagDB™ changes that by letting AI/ML tools connect directly to your data stores, while keeping everything inside your private cloud or on-prem environment.

Want to run churn prediction against your player data? Generate dynamic difficulty curves based on real-time inputs? The data is already there, ready for the model, without you having to ship it across networks to a third-party black box.

Batteries Included: Monitoring, Backups, Security, Redundancy

We believe in platforms that don’t make you duct-tape the essentials. MagDB™ ships with:

• Continuous monitoring for performance and query health.

• Automated backups with point-in-time restore.

• Enterprise-grade security baked into every layer.

• Redundant replicas that keep your system up even when hardware fails.

All of it is visible and controllable from the same Integrated Development Platform that runs your PULSE environment.

Why This Matters for Live Ops

Games and live products today aren’t static. Data flows are relentless, and the boundaries between “operational data” and “analytics data” are dissolving. The old assumption — that you’d have a transactional database here and an analytics warehouse over there — doesn’t survive contact with modern concurrency demands.

MagDB is our answer to that reality: a platform that gives you the comfort of SQL, the speed of in-memory systems, and the resilience of distributed architectures, all in a package tuned for the NVMe-heavy, multi-core world we actually live in.

Because when your players log in from around the globe, and your live systems are humming at peak load, the last thing you should be worrying about is whether your database can keep up. With MagDB, it will.